About Me
Hi, I’m Jens Christian Smørum — the person behind Grey Cows.
By day, I work as a Product Manager / Product Owner at IN Groupe Denmark A/S (formerly Nets A/S), where I lead the IN ID Verify product for identity and age verification. I previously led product development for MitID and NemID, Denmark’s national digital identity solutions. My work sits at the intersection of digital identity, secure authentication and European regulatory frameworks such as eIDAS and GDPR.
With more than 20 years of experience across telco, consumer electronics, IT consulting and digital identity, I’ve built a career around agile product leadership, cross-functional teams, and turning complex technical and regulatory requirements into products people can actually use.
Outside of work, I play golf and have spent over a decade volunteering with Team Rynkeby and the Danish Childhood Cancer Foundation — coordinating fundraising, sponsors and events across nine European countries.
Core Strengths
- Product Management & Product Ownership
- Digital Identity & Secure Authentication
- Agile Development & Cross-functional Leadership
- GDPR and eIDAS Compliance
- Business Development & Strategic Partnerships
- Fundraising Strategy & Sponsor Relations
Career Highlights
- 2024– Product Manager/Owner, IN ID Verify (IN Groupe Denmark A/S)
- 2019–2024 Product Owner, MitID App — Denmark’s national digital identity solution
- 2019–2023 Product Manager/Owner, NemID — the previous Danish national digital identity solution
- 2018–2019 Business Development Manager, IoT, Atea A/S
- 2015–2018 Project Manager/Consultant, Zen Data ApS