{"id":50,"date":"2026-08-21T10:11:42","date_gmt":"2026-08-21T10:11:42","guid":{"rendered":"https:\/\/greycows.dk\/?page_id=50"},"modified":"2026-08-21T10:11:42","modified_gmt":"2026-08-21T10:11:42","slug":"about-the-owner","status":"publish","type":"page","link":"https:\/\/greycows.dk\/index.php\/about-the-owner\/","title":{"rendered":"About the Owner"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"799\" src=\"http:\/\/greycows.dk\/wp-content\/uploads\/2026\/08\/profile_bw.png\" alt=\"\" class=\"wp-image-52\" srcset=\"https:\/\/greycows.dk\/wp-content\/uploads\/2026\/08\/profile_bw.png 879w, https:\/\/greycows.dk\/wp-content\/uploads\/2026\/08\/profile_bw-300x273.png 300w, https:\/\/greycows.dk\/wp-content\/uploads\/2026\/08\/profile_bw-768x698.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About Me<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi, I&#8217;m Jens Christian Sm\u00f8rum \u2014 the person behind Grey Cows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By day, I work as a Product Manager \/ Product Owner at IN Groupe Denmark A\/S (formerly Nets A\/S), where I lead the IN ID Verify product for identity and age verification. I previously led product development for MitID and NemID, Denmark&#8217;s national digital identity solutions. My work sits at the intersection of digital identity, secure authentication and European regulatory frameworks such as eIDAS and GDPR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more than 20 years of experience across telco, consumer electronics, IT consulting and digital identity, I&#8217;ve built a career around agile product leadership, cross-functional teams, and turning complex technical and regulatory requirements into products people can actually use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outside of work, I play golf and have spent over a decade volunteering with Team Rynkeby and the Danish Childhood Cancer Foundation \u2014 coordinating fundraising, sponsors and events across nine European countries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Core Strengths<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Management &amp; Product Ownership<\/li>\n\n\n\n<li>Digital Identity &amp; Secure Authentication<\/li>\n\n\n\n<li>Agile Development &amp; Cross-functional Leadership<\/li>\n\n\n\n<li>GDPR and eIDAS Compliance<\/li>\n\n\n\n<li>Business Development &amp; Strategic Partnerships<\/li>\n\n\n\n<li>Fundraising Strategy &amp; Sponsor Relations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Career Highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2024\u2013 Product Manager\/Owner, IN ID Verify (IN Groupe Denmark A\/S)<\/li>\n\n\n\n<li>2019\u20132024 Product Owner, MitID App \u2014 Denmark&#8217;s national digital identity solution<\/li>\n\n\n\n<li>2019\u20132023 Product Manager\/Owner, NemID \u2014 the previous Danish national digital identity solution<\/li>\n\n\n\n<li>2018\u20132019 Business Development Manager, IoT, Atea A\/S<\/li>\n\n\n\n<li>2015\u20132018 Project Manager\/Consultant, Zen Data ApS<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Connect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/smorum\">Facebook<\/a> \u00b7 <a href=\"https:\/\/www.instagram.com\/smorum\">Instagram<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/smorum\">LinkedIn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Me Hi, I&#8217;m Jens Christian Sm\u00f8rum \u2014 the person behind Grey Cows. By day, I work as a Product Manager \/ Product Owner at IN Groupe Denmark A\/S (formerly Nets A\/S), where I lead the IN ID Verify product for identity and age verification. I previously led product development for MitID and NemID, Denmark&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/greycows.dk\/index.php\/about-the-owner\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;About the Owner&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":1,"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/pages\/50\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/greycows.dk\/index.php\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}